Leaders and organisations are now, more than ever, taking reputation management seriously. Therefore, Lumen develops and implements strategic approaches to sensitive situations which will avoid crises and sub-crises emerging in the aftermath. Lumen  does this by analysing brands and their promise, issues besieging them, reaction of the public/customers/stakeholders, ethics, honesty, and other reputational measures.

Crisis counsel by Lumen includes the ability to navigate the sub judice rule in order to stay on message in case the crisis involves litigation.