Lumen realises that issuing press releases is no longer enough. Digital platforms are the new battle ground for people’s attention. We craft digital strategies to win the hearts and minds of the public on behalf of our clients. We use a wide range of tactics to communicate with stakeholders and technology is playing a huge role in the process. Therefore, we use video footage, sound bites, and deliver messages online more than ever.
Our social media posts are purposeful either to build your reputation, increase sales or gather engagement for your cause. We define strategy, set KPIs and implement everything from the technical foundation to producing all sorts of content. Additionally, when a crisis strikes, we help you use social media as a tool to improve the situation instead of letting it become a serious problem.